Hi!
Creative Art Director with a bachelor's degree in Applied Arts and over 15 years of experience in advertising and Graphic Design.
As an art director, I lead the charge on all graphics production activities, developing print specifications and delivering top-notch creative solutions using my expertise in branding, print design, social media design, typography, and the Adobe Creative Suite.
I have a track record of delivering innovative solutions and leading successful projects and I have led teams of designers and production staff to consistently achieve outstanding results.
In addition to my role as Art Director, I co-founded two startups - Satori Adventures and Blue Odysea - that help people tap into their full potential through nature-based experiences. Since 2014, I've organized over 42 successful experiments in Egypt, bringing in over 450 participants.
My mission is to empower people to discover their essence, achieve clarity about their life goals, and confidently follow their dreams.
I specialize in creating original, polished, lyrical, and aesthetically appealing designs for corporates, agencies, and individuals.
Currently based in Cairo as an Art Director and Explorer, I'm always on the lookout for new challenges and opportunities to showcase my skills.
WORK EXPERIENCE
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Freelancing Art Director
2020 - Current / Cairo, Egypt
2020 - Current / Cairo, Egypt
Responsibilities:
-Conceptualizing and executing branding campaigns for Saudi and Egyptian markets
-Creating visual design elements to reflect clients' brand identity
-Working closely with clients to understand their branding needs and goals
-Providing guidance on brand strategy and positioning.
Art Director / Experiences Operator
2018 - Current / Cairo, Egypt
2018 - Current / Cairo, Egypt
Art Director Responsibilities:
-Conceptualizing and executing visual design elements, such as branding campaigns and marketing materials
-Collaborating with cross-functional teams, such as copywriters and photographers
-Developing and implementing social media strategy and content
-Designing and maintaining the company website, ensuring it is visually appealing, user-friendly, and responsive
-Designing and creating visual elements for digital advertising and web-based campaigns
Experiences Operator Responsibilities:
-Organizing and leading freediving experiences, such as introductory dives and certification courses
-Ensuring the safety and well-being of participants during all activities
-Maintaining equipment and ensuring it is in good working condition
-Providing instruction and guidance to participants on freediving techniques and safety procedures
-Providing customer service and responding to customer inquiries
-Managing and scheduling reservations and bookings.
Remote Research Analyst
Feb 2021 - Oct 2021 / San Francisco, USA
Feb 2021 - Oct 2021 / San Francisco, USA
Responsibilities:
-Conducted research on various industries
-Analyzed data and presented findings to the team
-Supported the development of new business strategies
-Built and managed a comprehensive CRM system
-Proactively initiated contact with potential investors
-Fostered valuable business relationships
Art Director / Chief Adventure Officer
2015 - 2018 / Cairo, Egypt
2015 - 2018 / Cairo, Egypt
Responsibilities:
Led the company's visual identity and branding, designed marketing materials, and social media campaigns, and planned and led outdoor adventure therapy experiences for clients.
Art Director
2010 - 2015 / Cairo, Egypt
2010 - 2015 / Cairo, Egypt
Responsibilities:
-Led the creative direction of advertising campaigns for pharmaceutical companies such as GSK, Sanofi, Abbott, Novartis, Pfizer, and AstraZeneca -Conceptualized and executed visually striking designs and campaigns that effectively communicate key messages and resonate with target audiences
-Worked closely with clients to understand their specific needs and goals, and provided guidance on brand strategy and positioning
-Managed a team of designers, ensuring that all projects were completed on time and to the highest standards
-Stayed up to date with industry trends and advancements to ensure that campaigns are innovative and effective
-Design and execute events such as product launches, conferences, trade shows, and exhibitions for clients, ensuring that all aspects of the event align with the client's brand identity and messaging
EDUCATION
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Helwan University Cairo
B.A.A, Applied Arts - Printing, Publishing, and Packaging
2000 - 2005
Licenses & certifications
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Certified Unleashing Vitality (Biological Self-Actualization)
The International Society of Neuro-Semantic
Certified Unleashing Potentials (Psychological Self-Actualization)
The International Society of Neuro-Semantics
Data Analysis Challenger Track
Udacity
Foundations: Data, Data, Everywhere
Google
Strengths
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• Ideation
• Belief
• Connectedness
• Input
• Responsibility
• Analytical
• Adaptability
• Belief
• Connectedness
• Input
• Responsibility
• Analytical
• Adaptability
Skills
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• Graphic Design
• Art Direction
• Advertising
• Branding
• Concept Development
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Outdoor Adventures
• Art Direction
• Advertising
• Branding
• Concept Development
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Outdoor Adventures
Let's Talk!
Thank you!