Hi!
With 15+ years as a Brand Architect and Art Director, I specialize in creating visually compelling content that engages target audiences and aligns with business goals. 
I excel in executing integrated marketing strategies, managing campaigns from concept to execution, and using AI-driven tools for innovative design. Passionate about driving brand identity and digital transformation through strategic creative direction.

Ready to craft compelling brand narratives through innovative design.
Contacts: 
EXPERIENCE
Art Director
SCOPE Communications & Advertising
Feb 2024 - Present
 
•    Spearheaded interactive brand experiences for top pharmaceutical clients in Saudi Arabia and Egypt.
•    Developed and executed engaging visual campaigns that drove brand awareness and engagement.
•    Utilized AI-powered design tools to create innovative and impactful visuals.
•    Collaborated with cross-functional teams to ensure seamless project execution.

Brand Art Director
Sieraj
Jul 2020 - Sep 2023 
•    Led the development of resonant brand identities for clients in Saudi Arabia and Egypt.
•    Provided strategic design leadership to align visual assets with business objectives.
•    Collaborated closely with clients to understand their needs and goals.

Creative Experience Lead
Blue Odysea
Jan 2017 - Mar 2020 
•    Built and managed a cohesive brand identity from the ground up.
•    Developed engaging social media content to increase brand visibility.
•    Oversaw creation of engaging visual content (photography, videography, graphic design).
•    Provided expert instruction and guidance to participants.
•    Managed operational aspects of experiential activities (safety, equipment, customer service).
•    Developed strategies to enhance customer experience and drive business growth.

Creative Experience Lead
Satori Adventures
Feb 2015 - Mar 2019 
•    Established and maintained the visual brand identity, creating marketing materials that encapsulate the essence of experiential learning.
•    Directed the production of engaging social media content, achieving consistent brand presence.
•    Oversaw brand consistency across visual touchpoints, ensuring a unified customer experience.

Art Director
InterMark GSW
Apr 2013 - Feb 2015 
•    Led creative for MENA pharma major brands.
•    Crafted impactful visuals that resonated with audiences.
•    Delivered strategic messaging through visual communication.
•    Managed creative team and ensured project excellence.
•    Drove innovation in healthcare marketing.
Education
Faculty of Applied Arts
Helwan University
B.A.A, Printing, Publishing, and Packaging 

2000 - 2005

Technical Proficiencies
Visual Design
- Minimalist Art Direction
- Brand Identity Design
- Typography & Layout
- Editorial Design
- Color Theory & Harmony
- Photography art direction

Design Software
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Canva

AI Technologies
- Gemini 
- ChatGPT
- Adobe Firefly
- Midjourney

Digital Design
- Web Design Principles
- Social Media Design

Strengths
Ideation & Innovation
I excel at generating fresh ideas and creative solutions.
Collaboration & Connectedness
I foster strong relationships with clients and teams to build brand synergy.
Analytical & Adaptable
I analyze data and trends to create data-driven visuals and adapt to evolving needs.
Responsibility & Ownership
I fully own projects and deliver results on time and to a high standard.
Let's Talk!
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