Hi!
15+ years as a brand architect with experience in harnessing AI for creating visuals and content.
I craft captivating narratives across platforms, speaking the languages of typography, branding, and digital design. My passion extends beyond pixels. As an ecotourism leader, I've ignited the spark in 450+ through transformative experiences. I translate that explorer spirit into powerful, brand-defining design.
I craft captivating narratives across platforms, speaking the languages of typography, branding, and digital design. My passion extends beyond pixels. As an ecotourism leader, I've ignited the spark in 450+ through transformative experiences. I translate that explorer spirit into powerful, brand-defining design.
I am seeking new frontiers, visually & personally.
Contacts:
in: linkedin.com/in/ahmsoli
EXPERIENCE
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Art Director
SCOPE Communications & Advertising
Feb 2024 - Present
Feb 2024 - Present
I spearheaded interactive brand experiences for pharmaceutical companies in Saudi Arabia and Egypt. This included crafting and designing impactful visuals for lay outings, ensuring clear communication and brand engagement.
Art Director
Sieraj
Jul 2020 - Sep 2023
Jul 2020 - Sep 2023
Leveraging my expertise in crafting culturally sensitive branding, I led the design of impactful visuals for clients across Saudi Arabia and Egypt. Through close collaboration, I ensured brand resonance with their target audiences, offering strategic guidance to understand their specific needs and goals.
Art Director
Blue Odysea
Oct 2018 - Mar 2020
Oct 2018 - Mar 2020
Led visual communication for their self-discovery freediving adventures, crafting captivating campaigns and digital experiences that unite mind and body in the underwater realm.
Art Director
Satori Adventures
Feb 2015 - Mar 2019
Feb 2015 - Mar 2019
I built their visual brand identity from the ground up, crafting compelling marketing materials and engaging social media content that captures the essence of their experiential learning activities in nature. I ensured brand consistency across all visual touchpoints, guaranteeing a unified experience for participants.
Art Director
InterMark GSW
Apr 2013 - Feb 2015
Apr 2013 - Feb 2015
Led creative for MENA pharma major brands. Crafted impactful visuals, resonated with audiences, and delivered strategic messaging. Managed team, ensured project excellence, & drove innovation in healthcare marketing.
Education
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Faculty of Applied Arts
Helwan University
B.A.A, Printing, Publishing, and Packaging
2000 - 2005
B.A.A, Printing, Publishing, and Packaging
2000 - 2005
Technical Proficiencies
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Visual Design
- Minimalist Art Direction
- Brand Identity Design
- Typography & Layout
- Editorial Design
- Color Theory & Harmony
- Photography art direction
- Minimalist Art Direction
- Brand Identity Design
- Typography & Layout
- Editorial Design
- Color Theory & Harmony
- Photography art direction
Design Software
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Canva
AI Technologies
- Gemini
- ChatGPT
- Adobe Firefly
- Midjourney
Digital Design
- Web Design Principles
- Social Media Design
Strengths
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Ideation & Innovation
I excel at generating fresh ideas and creative solutions.
I excel at generating fresh ideas and creative solutions.
Collaboration & Connectedness
I foster strong relationships with clients and teams to build brand synergy.
I foster strong relationships with clients and teams to build brand synergy.
Analytical & Adaptable
I analyze data and trends to create data-driven visuals and adapt to evolving needs.
I analyze data and trends to create data-driven visuals and adapt to evolving needs.
Responsibility & Ownership
I fully own projects and deliver results on time and to a high standard.
I fully own projects and deliver results on time and to a high standard.
Let's Talk!
Thank you!